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Attikka Roofing waterproofing materials

Attikka unified CRM, marketing, and reporting in one stack

Disconnected lead handling and ad spend turned into an integrated CRM with social automation, faster lead processing, and clear ROI visibility.

Attikka project preview
Project preview
RevOps & Internal Systems Outreach Systems Real estate Professional services
Duration
3 months
Team
50-200

3x

faster lead response

40%

better ad ROI visibility

1

integrated CRM stack

From constraint to outcome

What was blocked, what changed, and what the client gained.

Problem

Ad spend went out and leads came in, with almost no way to connect the two. CRM lived in one place, marketing in another, and the team made spending decisions on incomplete data.

System

The missing operating layer - a central CRM absorbing leads from every channel, social and ad automations feeding performance back in, and reporting that exposed ROI per channel.

Outcome

3x faster lead response, clear ROI visibility per channel, and one integrated stack in place of disconnected tools.

The challenge

Attikka had ad spend going out, leads coming in, and almost no way to connect the two. CRM lived in one place, marketing in another, and the team was making decisions on incomplete data.

What we built

We assembled the missing operating layer:

  • A central CRM that absorbed inbound leads from every channel.
  • Social and ad automations that pushed performance signals back into the CRM.
  • Reporting that finally made ROI per channel visible to the team making spending decisions.

The outcome

Lead response time dropped 3x, ad ROI visibility improved 40%, and the team operates from one stack instead of stitching exports together.