Results
Premium brand positioning
The site looks on par with the best design studios in New York. A client with a $200K+ budget sees LuxKitchen as a boutique option, not a typical factory.
Portfolio sells better than words
Large before/after photos from Manhattan and Beverly Hills - clients see the actual level and reach the form faster.
Different engagement levels
A client can start with a design consultation instead of a full renovation. More inbound leads at smaller tickets that grow into full projects.
Ready for new cities
The site already showcases projects in 3 markets - easy to expand to Chicago, San Francisco, and Dallas without rebuilding the site.
The Challenge
LuxKitchen designs and renovates premium kitchens: custom projects, bespoke cabinetry, smart home integration. Based in Brooklyn, with projects in Manhattan, Beverly Hills, and Miami. 15 years in the industry, 200+ projects.
The old site couldn’t compete in the luxury segment: hero load time of 5.1 seconds, SEO score of 59, Accessibility of 84. Three specific gaps:
- A luxury brand sells through visuals - a high-net-worth client decides “this is for me” in the first 5 seconds.
- 15 years of completed projects needed to be showcased beautifully - without this, reputation doesn’t convert.
- The path from “I want a new kitchen” to the inquiry form needed to feel effortless - this is the luxury market.
What We Built
Luxury visual language
Refined typography, large kitchen photography
Every screen conveys exclusivity. Differentiated from generic kitchen factory sites - feels like Architectural Digest, not IKEA.
Service structure
Consultation → renovation → smart home
Clients understand they can take just a design consultation or a full renovation with smart home integration. Easy to choose an engagement level.
Portfolio
Manhattan, Beverly Hills, Miami
Large before/after photos with each project's story and materials used. 200+ projects - communicated through visuals, not boasting.
Soft funnel
"Book a consultation" without pressure
Short form - name, email, project in a few words. Response within 24 hours - a concierge format the luxury audience understands.
Site Performance
Comparison between the old luxkitchens.com and the new site. Measured in Google Lighthouse (mobile version).
59→90
Overall speed
1.5x faster. Google Ads cheaper. Premium clients don't drop off on load.
5.1→1.3s
Hero load time (LCP)
4x faster. A client on iPhone immediately sees the first kitchen and doesn't go back to search.
250→20ms
Click delay (TBT)
12x more responsive. The "Book a consultation" button opens instantly.
59→92
SEO score
Competes for "luxury kitchen design Manhattan," "custom kitchen NYC."
84→100
Accessibility
A perfect score. Important for Google ranking and Manhattan clients with accessibility needs.
100
Best practices
Security and clean code. An invisible trust factor for clients from Manhattan and Beverly Hills.